Why Your Bricks & Mortar Marketing Is Failing

You got problems . . . store traffic is normal but your sales are flat, and your average purchase is down. The heat is on, and you better fix it fast.  Don't worry, you’re in the right place; the Maven has your back!

Creating the Viral Buzz

It does not take a rocket scientist to figure out that you need to bridge the gap between your digital and bricks and mortar marketing. Leading retailers are paving the way for you smaller guys, so pay attention and follow suit. Make sure your in-store marketing inspires your customers to create a viral buzz.  This      will increase brand loyalty, foot traffic and website hits.

Confusing Your Customer

Holly cow this example from Checkers is confusing. In past blogs    I have repeatedly referred to K.I.S.S. (keep it simple stupid).  Determine what you want to communicate to your customers and then make it as straight forward as possible. My rule of thumb is to only communicate one message at a time to your customers. When you ask consumers to do too much . . . they do nothing.

Increasing the Average Sale

Are you bundling products like Bath and Body Works? If not you’re losing revenue. Bundling is an easy way to sell more volume and increase your average sale. Another strategy to increase your average sale is to pair accessories with a primary product.  Visit a cellular company and see how they have mastered accessory pairing, then think about how you can implement the pairing strategy in your retail channel. 

   

Crippling Your Image

There are a few MAJOR national retailers who are down-right cheap when it comes to their in-store marketing. It boggles my   mind when I see signs that are printed off a digital desktop printer in a national retail chain. The amount of missed opportunity is boundless and impossible to quantify. Cheapskape signage cripples your image and hurts sales.


Instant  In-Store Marketing Assessment 

I have never done this before, so today I’m making history!  

I’m willing to share my expertise with you, at no cost or obligation. 
A non-biased, 3rd party assessment is an exceptional offer. The assessment will open your eyes to areas of opportunity for you to improve how you communicate to your customers.

Shoot me an email at heather.reid@pointsmith.com and we can    get the ball rolling on your in-store marketing assessment.