The Presidential campaigns; are quick hitting, in your face 24/7, marketing nirvana. Traditional marketers can glean tremendous insights from the Presidential campaign. Below are the top 3 most valuable lessons to apply to your marketing strategies.
Social Media Is Almighty
Both candidates have immersed their marketing
efforts in multiple platforms of social media.
Facebook® Pinterest®, Google+® and of course Twitter®. The name of the game is engagement
and winning the voters over. Romney’s camp seems
to be doing a better job with engagement by offering
their followers the ability to order yard signs, smart
phone stickers, t-shirts and pins. Social media is
marketing and how you win over your customers
is through consumer engagement.
Simplify Your Message
Most advertisers overwhelm their customers with
too many messages, which can confuse them and
you risk poor response. This example from the Obama
camp really demonstrates how compelling a simple
message can be.
Mudslinging is a No-No
It is inevitable that candidates will refer to mudslinging,
which makes the slinger look weak and desperate. As a
marketer, always focus on your value proposition. Why
should customers spend their money at your store? How
can you solve your customers’ problems? This video
shows exactly how you should NOT tackle your marketing.
What lessons can you share from the Presidential campaign?
Sources: Social Media Today Web I Know