3 Marketing Lessons Learned from the Presidential Campaigns

The Presidential campaigns; are quick hitting, in your face 24/7, marketing nirvana.  Traditional marketers can glean tremendous insights from the Presidential campaign. Below are the top 3 most valuable lessons to apply to your marketing strategies.

                 

Social Media Is Almighty

Both candidates have immersed their marketing 
efforts in multiple platforms of social media.  
Facebook® Pinterest®, Google+® and of course Twitter®.  The name of the game is engagement 
and winning the voters over.  Romney’s camp seems 
to be doing a better job with engagement by offering 
their followers the ability to order yard signs, smart 
phone stickers, t-shirts and pins.  Social media is 
marketing and how you win over your customers 
is through consumer engagement.

              

                    

Simplify Your Message

Most advertisers overwhelm their customers with 

too many messages, which can confuse them and 

you risk poor response. This example from the Obama 

camp really demonstrates how compelling a simple 

message can be.

               

Mudslinging is a No-No

It is inevitable that candidates will refer to mudslinging, 
which makes the slinger look weak and desperate. As a
marketer, always focus on your value proposition. Why 
should customers spend their money at your store? How 
can you solve your customers’ problems?  This video 
shows exactly how you should NOT tackle your marketing.

What lessons can you share from the Presidential campaign?

Sources: Social Media Today  Web I Know