In case you missed part
one of this three part series, here is
the link so you can
get up to speed. Part One is about where
your customers will shop this holiday season. Below, I
address
email and mobile marketing and share powerful tips for
break-through success.
Email Marketing
Email marketing is on
the rise. Last year, retailers sent 34% more
promotional Email’s
from December 18th to December 22nd,
compared to the same period the previous year. E-mail
marketing
is a
great way to generate online shopping and drive customers to
your
stores.
Tip: Timing plays a key factor in the success of
your email campaign.
Coordinate the timing
of your emails with pay periods, and peak sales
days. Consider
customizing your email and offering personalized
coupons based on his/her previous buying habits. This will
greatly
increase
your redemption rate.
Mobile Marketing
Mobile marketing is a
powerful tool and should be a critical part of
your holiday. Recent research shows that three out of five shoppers
will use smart phones to acquire
price information. While 40% say
they will download discounts,
coupons, and sale information.
Tip: Mobile marketing is measurable
and offers instant response. Be
careful,
don’t go overboard with the frequency of your mobile offers.
Instead,
be strategic with what you offer and when you
send it. This
is your
opportunity to localize your messaging.
Part Three
I saved the best for
last . . . Stay tuned for the final blog of this series,
as I dive into the critical holiday shopping dates and how to
maximize
your sales..
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