In case you missed part one of this three part series, here is
the link so you can get up to speed. Part One is about where
your customers will shop this holiday season. Below, I address
email and mobile marketing and share powerful tips for
Email marketing is on the rise. Last year, retailers sent 34% more
promotional Email’s from December 18th to December 22nd,
compared to the same period the previous year. E-mail marketing
is a great way to generate online shopping and drive customers to
Tip: Timing plays a key factor in the success of your email campaign.
Coordinate the timing of your emails with pay periods, and peak sales
days. Consider customizing your email and offering personalized
coupons based on his/her previous buying habits. This will greatly
increase your redemption rate.
Mobile marketing is a powerful tool and should be a critical part of
your holiday. Recent research shows that three out of five shoppers
will use smart phones to acquire price information. While 40% say
they will download discounts, coupons, and sale information.
Tip: Mobile marketing is measurable and offers instant response. Be
careful, don’t go overboard with the frequency of your mobile offers.
Instead, be strategic with what you offer and when you send it. This
is your opportunity to localize your messaging.
I saved the best for last . . . Stay tuned for the final blog of this series,
as I dive into the critical holiday shopping dates and how to maximize