Today
we will analyze the concept of fragmentation and pick
apart the negative implications
of how fragmentation can affect
your business. This example can be applied
to any aspect of your
business, or for that matter your life. However, since
I'm an at-store
marketing specialist, we will reference the fragmentation of your
at-store
marketing.
Watch
this famous clip from the Wizard of Oz and be conscious
of how it makes you feel.
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