Wendy's made History and Headlines this week stealing 2nd place away from Burger King
as the 2nd biggest burger chain in the US. Not to take the wind out of anyone's sails but
even if you combine the $8.5 billion annual sales of Wendy's with the $8.4 billion annual
sales of Burger King it is only about 50% of what Mc Donalds raked in last year which
was a staggering $34.2 billion in sales.
even if you combine the $8.5 billion annual sales of Wendy's with the $8.4 billion annual
sales of Burger King it is only about 50% of what Mc Donalds raked in last year which
was a staggering $34.2 billion in sales.
It is going to be a definitive year for Wendy's and I would bet my life savings that they are
going to pull out all of the stops to maintain 2nd place status and increase their margin of
difference from BK. We are going to see product innovation, price wars, increased marketing
efforts from both parties. This year should prove to be a Battle of The Burgers!
going to pull out all of the stops to maintain 2nd place status and increase their margin of
difference from BK. We are going to see product innovation, price wars, increased marketing
efforts from both parties. This year should prove to be a Battle of The Burgers!
The real question is should Wendy's raise the notorious Avis flag? "Were 2nd But We
Try Harder" This method really catapulted Avis and strongly secured there position as
the #2 car rental company.Everyone roots for the under-dog and will support the perceived
little-guy.
Try Harder" This method really catapulted Avis and strongly secured there position as
the #2 car rental company.Everyone roots for the under-dog and will support the perceived
little-guy.
If I was the CMO of Wendy's
Our marketing team would be busy re-creating the Avis "we are #2" campaign and quickly.
It might not be that we try harder . . . Maybe it is that we are healthier?
It might not be that we try harder . . . Maybe it is that we are healthier?
Red flags with the #2 would be proudly waving from the roofs of every Wendy's & every
kids meal would include a Red #2 Flag . . . sounds like a genius idea & Wendy's you have
my permission to use this.
kids meal would include a Red #2 Flag . . . sounds like a genius idea & Wendy's you have
my permission to use this.
If you were the CMO of Wendy's what would you do?
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