Americans are projected
to spend $4.6 billion dollars celebrating the "Luck of The Green"
While St. Pat's accounts
for the lowest retail spend of the year it still can pack a punch for many
retailers. The average American will spend $35 on the Holiday, now
that is green worth celebrating!
Quick
Facts About Consumerism On St. Patrick's Day
- 50% of Americans plan on
celebrating St. Pat's Day
- 82% will purchase green apparel,
hats, t-shirts or accessories
- 30% will go bar hopping to throw
back some green beers
- 30% will cook a special dinner at
home; such as corn beef & hash
- 24% will spend money on
decorations for their home,school or office
- 19% will attend a private parties
- 13 Million pints of Guinness beer
are consumed
- 4.2 Billion pints of green beer
are consumed
Battle
Of The Green At Drive Thru
You can now order your
Shamrock Shakes from Mc Donald's which is available in 14,000 locations Nationwide.
There is a Shamrock Shake fan club that has over 2100 fans and is growing faster
than a leprechaun. http://www.shamrockshake.com/
To battle against the
golden arches, Burger King introduced a special offer of free fries all
weekend,while supplies last. This plan may have Mc Donald's green with
envy as the King's free fries comes with green ketchup provided by
Heinz. No coupon needed!
Cashing
In On Decorations & Apparel
If you are part of the 24%
of Americans who plan on decorating your home, office or class room you can
cash in on this online offer from Party City and save $10.00 off your
decorations.
With 82% of American's
buying appareal for St. Pat's day their is a good chance that you will need a
cool t-shirt, check out these affordable shirts from Old Navy $5-8 bucks Old Navy T's
Sources
http://www.usatoday.com/money/industries/retail/story/2012-03-12/st-patricks-day-saturday/53499126/1
There's something about St. Paddy's day that gets everyone into a celebratory mood. It makes perfect sense for a digital marketing company to make the most of this holiday.
ReplyDeleteI agree digital marketing is a great way to make people feel like they are on an exclusive invite list or to promote drink specials or even better how about cab companies use digital to promote a safe drive home!
ReplyDelete