C-Stores: Breaking Bad Habits

The last time I checked, everyone knows that c-stores sell cigarettes and beer.

Did you know that cigarettes account for 50 cents of every dollar spent in your
store? As a result, it is most likely that cigarettes and beer bring in the most 

revenue.This does not mean that your forecourt and storefront needs to look 

like a playground for addicted adults. Did I just describe your store or chain? 

If so, then now is the time to pull your head out of the proverbial ashtray and 

realize that you are competing with quick serve restaurants just as much as 

other c-stores. Take note of these chains that are cashing in on a more food 

focused marketing strategy. 

Wawa Is Now "Convenience Food Market"

Perception is reality, and if your customers think of you as a place to eat or pick
up a meal, then you have won them over. Wawa is a great example of a c-store
that understands people are: on the move, in a hurry, and have a desire to get
good food on the go!  Wawa recently made the shift from convenience store to 

convenience food market. Market sounds much more appetizing than a store;
market makes me think food.  If you were pumping gas and this was on the 

pump topper wouldn't it make you hungry?
  

                    

7-Eleven Features Freshness & Value

7-Eleven is committed to offering fresh food and value. The next time you 

visit a 7-Eleven store, pay attention to how well they execute their at-store 

marketing. 7-Eleven uses mouthwatering images and really showcases great 

price points or special value offers. Additionally, their food is fresh is made daily. 

By the way, I taste tested their fresh food and they deliver on their fresh promise!

      

    

   

Quik Trip Advertises Like A Quick Serve Restaurant

In addition to making their food look fresh and appetizing, QT steps up their 

advertising by marketing like a fast food chain with a $5 combo meal. The 

forecourt is jam-packed with so many delicious images and offers that it really 

drives impulse purchases. Once you are inside, they continue to encourage food 

purchases with more appealing food offerings. 

Hopefully this is a wakeup call for many of you. QSRs are coming after your 

customers with a vengeance. Many chains are really pushing breakfast and late 

night snacking, and they are stealing your customers. Ditch the Marlboro and Bud 

signs and advertise combo deals and snacks. Then watch your sales soar!