SoLoMo Buzz Da Jour Or Does It Have Staying Power?

Americans love a good acronym . .  SOLOMO means Social, Local and Mobile Media

More than 50% of Americans own a smart phone, they are consumers searching for the local
deal, perhaps lost on the road trying to find your location or they could be comparing prices
and reading consumer reviews. However if you have not converted your social media efforts
to a mobile-friendly platform your competitor will be winning their business.

To put this in elementary terms; everything you do on the Internet such as; your website,
blog, facebook, google+ or twitter account need to "if you are uncertain what this takes
or lack the technical knowledge to add this to your business plattform, then I recommend
that you hire someone todo this immediately!  Your PC based social marketing does you
NO good with potential  customers who are on the go with mobile & ready to spend money.
By creating this omni-channel marketing plan, you will create a seamless experience for your
customers and potential new customers.

                                               

There is much debate if SoLoMo is the buzz da jour or long-term as Companies such as
Groupon are struggling and as Facebook debuts it's IPO.  Think of it this way, 1 out of every
2 people own a mobile phone can you really afford to miss out on 50% of all potential new
customers? 

The term SoLoMo was coined by John Doerr who  is an Iconic American venture capitalist
at Kliener Perkins Caufiield & Byers who funded Netscape, Google and Amazon.

Sources
http://schott.blogs.nytimes/2011/02/22/solomo/
http://www.huffingtonpost.com/max-gladwell/solomo-manifesto_b_1221647.html
http://mashable.com/2012/01/12/solomo-hyperlocal-search/