Is a shoe retailer that offers shoes for every sport and age group, they sell various name
brands at reasonable prices. Their sales people are well educated about all of their
products and are not pushy and the Finish Line website is well designed and easy for
shopping. Big deal they are just a shoe store, you can buy shoes anywhere, right?
Finish Line is like crack for shoe lovers . They know how to drive sales and build customer
loyalty through aggressive direct mail marketing as well as email marketing. We are a family
of shoe lovers and it is impossible to refuse $20 off a pair of clearance shoes.
My favorite grocery store is Fry's because it is familiar, I know where everything is and it
is always clean. The produce is fresh and reasonably priced and overall their pricing is
competitive. But what makes them better than the next grorcery store?
Kroger/Fry's does an amazing job wrapping their arms around their customers with customized
coupons based on my specific previous purchases. Kroger's also offers loyalty incentives like
10 cents off a gallon of gasoline (at their adjacent gas stations) When I check out they tell me
that I saved x% off and exactly how many dollars that I saved.
Is America's retailer and has nearly 1100 stores that sell clothing, shoes, accessories and
house wares. It is one stop shopping for the whole family. It seems like Kohls is always
starting or ending a sale. So why not target, jcPenny or Wal Mart?
I get mail from Kohls at least once or twice a month with special offers, secret percentage
off on my next purchase and when I do shop at Kohls, I get Kohls cash to use on future
purchases. I may not buy everything at Kohls but they do a good job keeping their brand in
front of me and building to of mind awareness. However, when someone has a need in our
home Kohls is always an option.
What Are You Doing To Drive Brand Loyalty?
- Are you treating customers like family?
- Are you aggressively marketing to them through emails and mobile?
- Do you offer repeat business rewards or incentives?
- How about a thank you gift?
- Make sure you are engaging with your customers where and when THEY want.