Working for the man, chasing the dollar, yes siring, hustling 24-7 only to reach your companies goals. Congratulations you officially joined the ranks of the rat race, and perhaps one day you might be promoted. This image is what comes to mind when I think of the above statements.
All of your hard work is getting you nowhere. So how do you get off the proverbial gerbil wheel? How do you standout from the pack? You need to become the best at what you do. You need to want it more than anyone else, have a voracious appetite for knowledge and the desire to become the "expert" in your field. Although, I cringe when someone refers to themselves an expert . . . but I digress.
People have been tossing around the term "personal branding" for some time, but what does that even mean? How do I go about building my personal brand? What do I want my personal brand to represent? and most importantly, what is the pay off?
First and foremost you need to determine what you want to be known for? When people here or see your name, what is it that you want them to think of? Write down the top three to five words that come mind. For example if you are in real estate your top five words might be; deal maker, successful, strong negotiator, trust worthy and likable.
Now it's time to putting all of these key characteristics front and center with the community you want to inspire. Share the stories of your success and how you overcome challenge, post inspirational and positive messages, consider starting a micro-blog (like this one) to become a thought leader in your industry. Don't have time for blogging? Pictures are a quick and easy short cut to showcasing your successes and the successes of your clients. Some of the most important platforms to build your personal brand are; Linkedin, Twitter, Facebook and Instagram.
This seems like a lot of work . . . So when will my personal brand come in clutch?
- When a potential client has a need for your product or services.
- When a promotion opens up with your organization.
- When your competitor takes notice of you and offers your a better opportunity.
- When you are looking for a new job.
- When you are asked to be a guest speaker or a guest blogger.
- When others recognize you for being an Industry leader.
- When you are invited to expensive conferences at no cost.
- When you can inspire others to grow and improve.
I'm sure there are more scenario's where building your personal brand pays off and if you think of any, please share. Not to pay myself on the back but all of the above mentioned pay-offs have occurred for me, as I continue to build my personal brand and become the best version of myself that I can possibly be.
There is no better time than now to start building your personal brand. If you would like any advice, I'm more than happy to help just send me a message and we can connect.